CCI - Capturing the benefits of innovation Essay

CCI - Capturing the benefits of innovation - Essay Example It opened doors for â€Å"green innovation† that extorted the companies to learn about the new technologies on the concepts of recycling, minimizing noise and water pollution and carve innovative useful ideas for the betterment of humanity. This gave rise to ravishing inventions, for example Scandinavian automobile company came up with the idea of â€Å"electric cars† when they tried to sought out this problem and their company got a huge boost in the market and got profitable. Similarly BMW started working on land fill gas stations in their plant at Spartanburg (USA), the results were depicted very soon and BMW gained huge economic gains having â€Å"good will† being the top most. Joint solutions limited (JSL) is a spectacular case study regarding effect of knowledge on companies. JSL has been using pre defined techniques in the field of Orthopedics for many years but they are making serious researches about the new evolution of â€Å"tissue engineering† that will positively enhance their market value.